The name generator will give you 15 random names in the Mordesh portion of the Wildstar universe. The Mordesh are an elf-like race, but more about dullness and other darker elves in looks. They were once a great, elegant civilization, but the Mordesh were quarantined and thus trapped by the Dominion when an Everlife Elixir became the most common infection. Allies have succeeded in smuggling certain of them, allowing them to fight with ferocious tenacity against the Dominion. Mordesh prime names are heavily inspired by the Eastern European names, often just common Eastern European names. Surnames tend to deviate a little more from their counterparts in real life, but overall are still quite eastern European.
To generate another 15 random names you just have to press the button. With every click 15 new names are generated.